CAROLINA HERRERA 212 MANSION
A BRIDGE TO NYC
EVENT
CIUDAD DE MEXICO, JUNE 2026
RÍO DE JANEIRO, AUGUST 2026
01. CONTEXT
212 has always represented the energy of New York: bold, unexpected and constantly in motion. The challenge was to translate that spirit into an immersive destination where fragrance became something to experience rather than simply discover.
02. APPROACH
We imagined a New York townhouse transformed into a living world of experiences. Every room revealed a different side of the 212 universe through interaction, performance, music and scent, inviting guests to explore the brand as they would explore the city itself: with curiosity, spontaneity and surprise.
03. OUTCOME
212 Mansion became more than a pop-up. It evolved into a scalable global platform, supported by a comprehensive set of creative and technical guidelines that defined every aspect of the experience, from location selection and spatial principles to storytelling, production standards and operational implementation, ensuring a consistent brand experience across every market.
Scope of work: Creative Concept, Experience Design, Creative Direction, Spatial Design, Guest Journey, Set Design, Graphic Design, Technical Guidelines.
Special Thanks to: Maria Aucejo, Andrés Gil
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
