CREATIVE SERVICES Consultancy that builds, elevates, and activates BRANDS with vision, depth, and cultural relevance. With a strong editorial background, our founder brings a unique narrative sensibility that sets us apart. This NARRATIVE approach is our signature: it allows us to seamlessly integrate branding, campaigns, and events into one cohesive, emotionally resonant experience.
We operate at the intersection of ANALYSIS, DESIGN, and STORYTELLING to create brand worlds that are relevant, consistent, and MEMORABLE. From identity and concept development to content and brand experiences, we craft work that resonates with today’s audiences (and tomorrow’s) through a global perspective and deep local understanding.
HOW WE WORK: A layered process
Each project unfolds through a series of defined but flexible stages, allowing both structure and space for creative exploration:
1. Briefing & Immersion: We begin by listening closely. Through collaborative workshops and dialogue, we identify objectives, needs, tensions and expectations. We take time to understand the brand’s ecosystem from the inside out: its team, audience, culture and business context.
2. Defining KPIs & Strategic Frameworks: Together with the client, we define what success looks like: from communication goals to brand perception metrics or team alignment. These become the north star for all creative decisions, ensuring the work is both visionary and measurable.
3. Creative Direction & Development: We translate insights into ideas. We explore conceptual and visual directions that express the brand’s unique voice across platforms and formats. Fewer, stronger concepts allow for greater depth, narrative consistency, and long-term relevance.
4. Prototyping & Refinement: We bring the work to life through real-world applications testing how it performs across channels, adapting and refining it with the client. This iterative phase ensures that nothing is theoretical: everything is made to function and inspire.
5. Delivery & Implementation: We manage and oversee production with the same level of care as conception. From art direction to final assets, from digital rollouts to physical activations, we ensure everything is executed with precision and intention.
We offer three compatible ways of collaborating with brands, each one tailored to different needs, contexts, and stages of growth. While some clients engage us for a specific project, others invite us to become long-term strategic partners. These pathways can function independently or converge into an integrated collaboration. At the heart of it all lies a shared ambition: to build brands with meaning, relevance, and cultural resonance.
1. Consulting: We partner with brands to define their creative and strategic direction: from positioning and communication to internal team design and external partner ecosystems. This is not about surface-level branding, but about shaping a coherent vision and building the systems that support it. Consulting is where we bring the greatest value: guiding brands to clarify their role, refine their narrative, and design structures that empower sustainable creative growth. It’s long-term, foundational work, with real-world impact.
2. Creative Projects: We lead and develop concept-driven creative projects across formats: brand identity systems, visual storytelling, campaign platforms, content strategies and more. Our process is rooted in clarity and refinement, ensuring every element reflects the brand’s core and communicates with intention. Each project is crafted with adaptability in mind, ready to live across platforms, evolve over time, and connect meaningfully with its audience.
3. Production: We translate creative ideas into real-world executions, with precision and care. Whether it's a global campaign rollout, a content series, or a physical experience, we manage every detail to ensure the vision is delivered to its fullest potential. Thanks to our global network of trusted collaborators, we’re able to scale, adapt, and produce across formats, budgets and geographies; always with an uncompromising eye for quality.
COLLABORATORS, FRIENDS AND BRANDS:
PHOTOGRAPHERS
DARIO CATELLANI
QUENTIN DE BRIEY
PABLO DI PRIMA
COLIN DOGSON
TIM ELKAIM
JEREMY EVERETT
THEO DE GUELTZ
PAMELA DIMITROV
JOAQUIN LAGUINE
MARCO LESSI
PEPE LÓBEZ
ED. MARTIN
THEO WENNER
RONAN GALLAGHER
RYAN McGINLEY
MARTIN PARR
ANGELO PENETTA
CHRIS RHODES
OLA RINDAL
NICOLAS RUIVO
SEBASTIAN S. BRUCE
EDUARD SÁNCHEZ RIBOT
ANTHONY SEKLAOUI
DAVID SIMS
DEO SUVERA
DREW VICKERS
STYLING
EMMANUELLE ALT
ALEX CARL
ELODIE DAVID
MALINA JOSEPH
BRANDS
BERGDORF GOODMAN
EL BULLI FOUNDATION
EL PAÍS
MANGO
MASSIMO DUTTI
MOSCOT
NIKE
OYSHO
PHAIDON PRESS
SANTA & COLE
SIMON MILLER
TERESA HELBIG
VOGUE SPAIN
Etc
BRANDING
Brand Audit
Brand Platform
Brand Book
Visual identity
Logotype
Typography
Packaging
Design
Digital / Ecom
Editorial Design
Content Strategy
Brand Narratives
Storytelling
CREATIVE DIRECTION
Campaigns
Image Guidelines
Art Direction
Editorial Development
Special Projects
Brand Activations
Cultural Relevance
Social Content
BRAND EXPERIENCES
Events
In Store Activations
Store Concepts
Pop Up Design
Private Dinners
Furniture Design
Set Up
Location Scout
Grastronomy Experience
Graphics
© PRINCIPAL
FOUNDED BY
Óscar Germade
BARCELONA
A CORUÑA
MADRID
CONTACT
Mail
