We collaborate with brands in motion; those redefining their category, expanding their influence, or entering new markets. Our work spans Paris, Madrid, New York, A Coruña, London, and Barcelona — cities that shape culture and ideas. Each project is approached with a global perspective and a focus on creating meaningful, enduring work.
Drop us a line at: hello@weareprincipal.com or follow us @weareprincipal

BRANDING
Brand Audit
Brand Platform
Brand Book
Visual identity
Logotype
Typography
Packaging
Design
Digital / Ecom
Editorial Design
Content Strategy
Brand Narratives
Storytelling
CREATIVE DIRECTION
Campaigns
Image Guidelines
Art Direction
Editorial Development
Special Projects
Brand Activations
Cultural Relevance
Social Content
BRAND EXPERIENCES
Events
In Store Activations
Store Concepts
Pop Up Design
Private Dinners
Furniture Design
Set Up
Location Scout
Grastronomic Experience
Graphics
© PRINCIPAL
FOUNDED BY
Óscar Germade
BARCELONA
A CORUÑA
MADRID
CONTACT
Mail