LANCÔME
LONGEVITY SUMMIT
EVENT
BARCELONA, APRIL 2026
Longevity is no longer a question of time. It is a question of vitality, of maintaining strength and presence as the years accumulate. It was within that context that Lancôme launched Absolue Longevity MD, a new skincare line formulated with Mitopure®, the most scientifically recognised longevity molecule ever brought to luxury cosmetics.
The setting was the Sala Oval of the Museu Nacional d'Art de Catalunya, one of the largest event spaces in Europe, its coffered dome drawing in natural light above an organ of extraordinary scale. A space that breathes history in every detail.
The main stage took the form of the red Mitopure capsule, transforming the product into ephemeral architecture. A Lightstar balloon bathed the room in deep red, and a graphic language rooted in the product's own identity unfolded across every corner of the space with full creative force. Design as experience and message, simultaneously. An event that sets a new standard for what a beauty launch can be.
Scope of work: Location, Creative Direction, Set Design, Music Curation, Art Direction, Motion Graphics, Production.
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©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ➊ BUILDING ➋ ELEVATING ➌ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
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A CORUÑA
MADRID
BARCELONA
