MAJORICA
A DAY THAT NEVER ENDS
CAMPAIGN
BARCELONA, MARCH 2026
Scope of work: Creative Direction, Production, Graphic Design
Photography: Sandra Tomé
Videographer: Julen Martín
Set Design: Irene Mur
Styling: Aisling Ryan
01. CONTEXT
In the Mediterranean, light shapes more than the landscape. It shapes rhythms, rituals and the quiet gestures that accompany everyday life.
For Spring Summer 2026, Majorica explores those in between moments that often go unnoticed. The instant of getting ready. The final touch before leaving home. The subtle decisions that influence how we move through the world and how we choose to present ourselves.
02. APPROACH
We envisioned a world where pearls exist effortlessly within daily life. A universe guided by Mediterranean ease, where elegance feels instinctive and sophistication emerges through simplicity. Every image, gesture and composition was conceived to capture that quiet confidence born from authenticity rather than occasion.
The collection moves naturally between intimacy and expression, embracing the beauty of rituals that do not seek attention, yet define who we are.
03. OUTCOME
Spring Summer 2026 presents a new way of inhabiting pearls. Less ceremonial. More personal.
A collection where jewellery becomes part of everyday gestures and where identity is revealed through the smallest details. Because often, it is in these quiet moments that elegance takes its most enduring form.
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
