MANGO DESIGNED BY BOGLIOLI
PART I, MILANO
EVENT
MILANO, OCTOBER 2024
Scope of work:
Location, Creative Direction, Set Design, Music Curation, Art Direction, Motion Graphics, Production.
01. CONTEXT
There is a particular beauty in places that are still becoming. For Boglioli, we chose Torre Velasca, one of Milan's most iconic landmarks, at a moment of transformation. Guests entered through the construction site and ascended in a freight elevator, moving gradually from the rawness of the unfinished into something entirely unexpected.
02. APPROACH
At the top, the atmosphere shifted. Soft fabric descended from the ceiling, embraced the walls and flowed seamlessly into the table itself, dissolving the boundaries between architecture and scenography. What began as a Brutalist structure was transformed into an environment of lightness, intimacy and wonder. The unfinished became dreamlike.
03. OUTCOME
The evening unfolded as a moment of contrast and surprise. A hidden world where the strength of architecture met softness and emotion, creating an experience that felt both unexpected and unforgettable.
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
