FRANCA
BRANDING AND VISUAL IDENTITY
BARCELONA, JUNE 2026
Franca is an independent production company specializing in fashion, beauty, and lifestyle, founded by two highly influential partners in the industry. The name honors a way of working based on honesty and transparency: frankness.
The importance of high-quality production as an ally to creative teams is fundamental, which is why the logo is composed of two lines (one for each partner) that form an arrow; this quality of production points in the right direction.
The graphic design reflects the sophistication of the agency's two partners, whose editorial experience is evident in their use of typography and conventions, generating flexibility and an aesthetic that evokes the golden age of editorial design.
Scope of work: Naming, Verbal Identity, Typography, Graphic Design, Visual Identity.
MORE PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ➊ BUILDING ➋ ELEVATING ➌ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
