MAJORICA
THE EVERYDAY LUXURY OF PRECIOUS OBJECTS
CAMPAIGN
MADRID, MARCH 2026
01. CONTEXT
For generations, pearls have belonged to exceptional moments. But contemporary luxury asks for something more intimate: objects that become part of everyday life while retaining their emotional value and timeless elegance.
02. APPROACH
We shifted the narrative from occasion to presence. Through tactile imagery, quiet gestures and a world built around intimacy, we explored a softer and more contemporary relationship with pearls: one rooted in authenticity rather than ceremony.
03. OUTCOME
Pearls ceased to belong to special occasions alone. They became part of everyday elegance, redefining luxury as something lived rather than reserved.
Scope of work: Creative Direction, Production, Graphic Design
Photography: Lala Serrano
Set Design: VuelcoStudio
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
