MASSIMO DUTTI
BRAND DESIGN
BRANDING
BARCELONA, 2023
The pearl is not an occasion. It is a presence, worn through the rhythms of an ordinary day, as familiar as the objects that surround it. This campaign was built on that idea: a visual world constructed from textures, forms and harmonics that echo the pearl's own quiet logic. Rather than elevating the jewel into something distant or ceremonial, the work brings it closer, grounding it in the domestic, the tactile, the everyday. The result is a photographic universe that positions Majorica not as jewellery for special moments, but as an intimate, enduring companion to the life already being lived.
Scope of work: Creative Direction, Production, Graphic Design
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A CORUÑA
MADRID
BARCELONA
