LANCÔME LONGEVITY SUMMIT
EVENT. BARCELONA, APRIL 2026
Scope of work:
Location, Creative Direction, Set Design, Music Curation, Art Direction, Motion Graphics, Production.
01. CONTEXT
Longevity is reshaping the way we understand beauty.
No longer defined by age or correction, beauty becomes a reflection of vitality, resilience and the ability to thrive over time. With the launch of Absolue Longevity MD, Lancôme entered this new territory through a scientific breakthrough that opens a new chapter in skincare. The ambition was not only to introduce an innovation, but to express a new philosophy of beauty, where science and emotion exist in perfect balance.
02. APPROACH
We imagined the summit as a world shaped by the essence of longevity itself.
Within the Sala Oval at the Museu Nacional d’Art de Catalunya, science was transformed into atmosphere and innovation into emotion. At the centre of the experience, the iconic red Mitopure capsule took on a monumental scale, becoming an architectural gesture that embodied the spirit of the collection. Every element was designed to create a sense of wonder and precision. Light, colour and space came together naturally, creating an environment that felt visionary, immersive and deeply human.
03. OUTCOME
The launch became more than a presentation.
It introduced a new perspective on beauty, one where innovation is experienced emotionally and longevity is understood not as the pursuit of youth, but as a celebration of vitality, confidence and lasting wellbeing. The result was an experience that made a scientific breakthrough feel tangible, inspiring and profoundly contemporary.
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
