OTZ LAB
MADRID THROUGH ITS LIGHTS AND SHADOWS
CAMPAIGN
MADRID, NOVEMBER 2025
01. CONTEXT
Madrid is more than a place. It is rhythm, contradiction and atmosphere. For OTZ LAB, the ambition was not to represent the city, but to capture its essence through fragrance.
02. APPROACH
We approached Madrid as an emotion rather than a geography. A world of shadows and light, sophistication and edge, where textures, moods and sensations evoke the city's character without ever describing it literally.
03. OUTCOME
The fragrance became more than a scent. It became a feeling, an intimate interpretation of Madrid's spirit.
Scope of work: Creative Direction, Image Direction, Production, Graphic Design
Art Direction: Pablo Studio
Film Director: Marc Puig Biel
Photography: Oscar Calleja, Uge Rubio
Set Design: Dana Nala
Styling: Bea Machado
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
