VOGUE SPAIN
A TYPEFACE FAMILY FOR A FASHION ICON
BRAND & EDITORIAL
MADRID, 2018 TO 2022
Scope of work: Art Direction, Graphic Design
Bespoke typeface: Íñigo Jerez / Extratype
Special thanks to: Vogue Spain Art and Editorial Team
01. CONTEXT
Some identities are not redesigned. They are carefully evolved.
Under the editorial direction of Eugenia de la Torriente, Vogue Spain embarked on a gradual transformation, introducing change issue by issue, allowing the magazine to reinvent itself while preserving the essence that generations of readers had come to recognise.
The challenge was not to create something new. It was to create something enduring.
02. APPROACH
At the heart of this transformation was Chamberí, a bespoke typeface conceived as the foundation of a renewed visual identity. Designed by Íñigo Jerez, the typeface draws inspiration from the history of fashion lettering, Spanish typographic heritage and a contemporary interpretation of femininity. More than a font, Chamberí was imagined as a complete typographic family, capable of expressing every facet of Vogue Spain with coherence, character and elegance.
03. OUTCOME
The transformation was never abrupt. It unfolded naturally, allowing Vogue Spain to embrace a new visual language while remaining unmistakably itself. The result is an identity that feels both contemporary and timeless, proving that the most meaningful reinventions are often the most subtle ones.
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
