FRANCA
AN HONEST, DIRECT AND FRANK PRODUCER
BRANDING
BARCELONA, JUNE 2026
01. CONTEXT
Franca was born from a shared vision: to create with intention, honesty and clarity. Its identity needed to reflect those same principles: understated, confident and enduring.
02. APPROACH
We distilled the brand to its essentials. A restrained visual language, editorial in spirit and precise in execution, where every element serves a purpose and every detail speaks with quiet confidence.
03. OUTCOME
Franca emerged as more than a brand identity. It became an attitude: clear, purposeful and unmistakably its own.
Scope of work: Naming, Verbal Identity, Typography, Graphic Design, Visual Identity
Motion graphics: SomDos
ALL PROJECTS
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ① BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
